What is this, the fancy clothes brand from the famous tennis player decides to make a statement in the debate about nuclear power? A closer scrutiny reveals that it says "nudeclear", not "nuclear". The press release is anyhow a mind game that may provoke some people:
If Björn Borg could decide, the whole world would overflow with nudeclear power; a world where we all live in a sensual high radiation zone
So what to make of it, has the PR people of Björn Borg gone completely insane, or is it just business as usual? Apparently it seems to be the latter. Half a year ago they had a campaign called Weapons of Mass Seduction where somebody had the task to drop 450 pairs of underwear over the North Korean capital Pyongyang. And it was accomplished.
From NPYP we find the ripoff of the name to be amusing and would like to get hold of some of the "Nudeclear waste" stickers seen on the barrels in the picture above. Besides that we do not think it will affect the nuclear debate in any way, but it is promising that a company dares to play this kind of game, maybe the issue of nuclear power isn't that controversial after all.
Are you provoked? Here is our recommendation:
* If you are anti nuclear: Relax, it's just underwear!
* If you are pro nuclear: Have a good laugther!