…or…

How the Canadian Center for Policy Alternatives used nurses to lie to the government.

Surveys and questionnaires are a simple and effective way of gauging people’s opinions. The result can then in turn be used to influence the opinions other people hold, most often to become opinions you want people to have.  And the more supposedly trustworthy the people you survey are, the greater you can expect the compliance to be.

Let me show you an example of this. This is a TV advert from 1949.

Simple enough isn’t it? If many medical doctors like this brand of cigarette, it must be really good, right? Right! Doctors can’t be wrong. Moving along…

Surveys and questionnaires that you make yourself have a nice bonus: you can make them any way you want. The advantage of this is that if you phrase the questions just right, you can get any answer you want.

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